The Handbook has over one hundred pages and is filled with an extensive set of topics and information. The book covers all the basics of the CPM training program, the topics of certification, how to get clients, and what kinds of marketing strategies work.
There are a few chapters that focus on some of the more interesting aspects of CPMS. They include, “CPMS Training for Network Marketers: A Must Read,” “How to Get Clients,” and “Why You Need to Train Your CPMS Staff.” All three of these chapters are well-written, easy to read and provide solid information. If you‘re looking for detailed information, then this book is not for you. However, if you want a quick summary of the basics, then this book can give it to you.
There are many chapters on marketing and branding and how to promote and market your CPMS. This chapter covers such topics as branding the organization, creating a brand image, creating a logo, and the importance of the brand name. I particularly liked the chapter on branding the organization because it had many practical examples for use by the organization as a model of how to do it.
The next chapter on CPM training gives practical advice on how to properly train your employees in CPMS. Some of the topics covered in the chapter are, how to train employees, how to train customers, what kind of training is required for each client, and how to manage the training process so that the training is effective.
The third chapter on advertising and marketing is really interesting. In the chapter, I found out about the challenges associated with getting CPMS to be a recognized and respected professional organization and the benefits that come from having a nationally recognized brand.
The fourth and final part of the book is a good chapter on how to grow your practice and the ways in which you can advertise and market. The chapter covers the important areas of how to make a positive image for your practice, how to increase your reputation among your clients, how to generate leads, and how to keep your leads active and responsive.
If you want to learn more about CPMS and about marketing, I highly recommend the Handbook. as it covers the topics that cPM practitioners need to know the most.
One of the main benefits of having the Handbook is that you can pick and choose what topics you read and when you read them. Each chapter can serve as a good refresher and the book has sections on the latest technology and marketing tools. It also includes many bonus materials such as a sample business plan and a sample marketing plan template.
If you’ve only recently started learning about CPMS or if you don’t have much experience, I would recommend this guide. over other books or online training guides. This is written for professionals who know what they are talking about.
This publication is a great way to improve your practice or your business and it provides a lot of value for the reader. When you get your hands on the Handbook, you will know the basics of how to do business in CPMS and also have an understanding of what is expected from your business.
If you do not have a practice or a network marketing team and you just started thinking about entering this industry, then you may want to consider purchasing a copy of the Handbook so that you can get the best information and to learn about your niche. For those who are ready to grow their network marketing practice or who are just getting started, I would recommend this guide.